5 ways to increase dwell time and revenue...

5 ways to increase dwell time and revenue…

6th June 2018
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How can we attract new customers? How can we encourage repeat custom? How can we increase visitor spend?… familiar questions?

Whether you operate a country park, farm park, leisure/theme park, museum, heritage site, wildlife attraction, or otherwise, questions around sustainability and revenue will no doubt arise.

Regardless of the size of space and budget available, a bespoke design means that the opportunities really are endless, allowing you to make the most of the resources available to you. Inspiration is often a great starting point so we’ve put together 5 x ideas to help you think about how you can increase dwell time and revenue.

1. Adventure Play

Got a vast space that would benefit from ginormous treetop soaring play towers?…or a smaller space that would benefit from a themed play trail?

Adventure play can be designed and built to fit into literally any space making it the perfect addition to your visitor attraction.


2. Adventure Golf

Whether outdoor or indoor, adventure golf is a great addition to any visitor attraction. A themed course will attract all ages. Whether you offer it as a pay-and-play attraction or include it within the overall ticket price, it’s a fantastic way to keep your visitors engaged.

With bespoke obstacles around every corner the element of surprise creates that all-important excitement that makes for a truly memorable visitor experience, making them want to come back time and time again. Themed adventure golf makes for some brilliant visitor photo opportunities too!


3. Indoor Play

Got a barn or other out-building that you’re looking to utilise? Got some existing indoor space that’s just sat empty?…

Make the most of your indoor space with a themed indoor play attraction. Great whatever the weather, making it a go-to place for families all-year round. Incorporate it with/next to a café and watch the dwell time shoot up – generating extra revenue from your food and beverage sales!

Theme the indoor play to the surroundings…share a bit of history…tell a story through the design…it suddenly becomes more than play, it becomes educational!


4. Assault Course

Want something a bit different? Encourage people to get active…promote teamwork by adding an assault course. It’s a great use of outdoor space complementing the natural surroundings, tailored to the existing landscape.

Great for families and community groups…corporate teambuilding…add a dog agility course and even the family pet can enjoy the experience!


5. Sand & Water Play

Kids love sensory play and a sand and water play area can provide endless hours of fun. Incorporate it with a picnic area, situate it near a café, position it next to an ice cream kiosk… a brilliant way to entertain the family and increase dwell time.

Encapsulate it with a theme…perhaps a dinosaur fossil dig…construction site…and the whole role play experience comes to the fore. It’s also a great opportunity to add in some educational resources to enhance the play value.


Our experienced in-house creative design and build team can work with you to create a fantastic, bespoke attraction that will help increase dwell time and bring in that all-important revenue. Contact us to discuss your project idea today!